bonus

How to Become an Employer of Choice with Culture

“I want our company to be an employer of choice.”

I’ve worked with a number of business owners who’ve said this exact phrase to me.

You can try it by:

- Paying top of market
- Offering a comprehensive benefits package
- Selling great products
- Managing expenses closely
- Crafting clever job descriptions and posts

But...

If you truly want to become an employer of choice, you’ll focus on developing people.

And the most sustainable, most scalable way to do that?

VALUES.

Your organizational values are the most important part of your culture.

Values define what you stand for;
and what you don’t stand for.

They provide a foundation for expectations, how to work, and they eliminate excuses.

I’m working with a manager to integrate their company values into their daily operations.

She’s growing in confidence and her leadership has taken leaps!

Why?

Because the majority of people she’s responsible for helped write the values!

They’re already bought in!

She’s moving from managing people to leading them;

Delegating responsibilities, not just tasks.

Coaching instead of telling.

To be an employer of choice you build a culture around values!

Learn more about business & leadership coaching with James at https://jamesmayhew.com

About the Podcast

Show artwork for Lead Thru Values
Lead Thru Values
A leadership podcast that discusses the connection between company culture and workplace performance.

About your host

Profile picture for James Mayhew

James Mayhew

James R. Mayhew is a leadership coach and strategic advisor to founders and executives building fast-growth, values-driven companies. He created the IDP Way, a leadership system grounded in integrity, dignity, and prosperity. James helps leaders align people, purpose, and performance so their business can scale with clarity, not chaos.

He’s served as Chief Culture Officer, coached hundreds of leaders, and built execution systems that actually work.